‘What on earth is the Big Society? Do you know anyone (outside politics) who has the faintest idea what Cameron’s Big Idea is all about?’ That was Janet Street-Porter not long ago in the Daily Mail.
Even if there are now plenty of people who understand roughly what the Big Society is about, generally it has been received with confusion, suspicion or apathy. Before you click away, this is not yet another attempt to define the Big Society. Rather, it is this reaction to ‘Cameron’s Big Idea’ that I’m interested in because of what it says about us.
The biggest problem faced by those trying to promote the Big Society is that it looks and sounds like a ‘Big Idea’. In Britain we have a spectacularly bad track record of coming together behind big ideas. What gets us going instead is an injustice or a threat to the status quo. For the Big Society to become the popular nationwide movement envisaged by its creators it needs to be reshaped accordingly. (more…)



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